Tip #4 Know the Product You're Marketing

For most marketers, the creative, planning and budgeting comes easy for an established brand. In many cases, working on a product will require pivoting in new ways by developing a go-to market strategy and especially when developing a marketing strategy that is flexible and scalable based on the needs of the business.

When it comes to marketing an app, one of the biggest factors you'll face are

establishing your value props based on what the product can offer at the time, and anticipating future marketing strategies based on what the product is planning to release in the coming months.

Keep in mind, your marketing daily plan depends on pushing traffic when it makes sense, if a bug is preventing users from having the best in-app experience, it may be up to the marketer to pull back until the problem is fixed. In that same vein, if a product is releasing a new feature with a high projected ROI for engagement or revenue, it's a key feature you'll want to drum up some attention for in order to drive retention.

All of these features and fixes and rely on the north star for every product, which is the release schedule.

Here's a look at that:

An app release schedule refers to the planned timeline for launching updates, new features, and bug fixes for a mobile application. It outlines when each version of the app will be released to users, typically based on development milestones, user feedback, and market trends.

Release Goals and Objectives

These are the reasons behind the release, like adding new features, fixing bugs, or making the app better for users.

Timeline/Milestones

Feature Set

Resource Allocation

Development Tasks

Testing Plan

Quality Assurance (QA) Process

Beta Testing

App Store Submission

Communication Plan

Deployment Plan

Post-Release Support

Defining your world of app can be an exciting journey as long as you take all the right steps! Keep reading the Appify your Success: App Marketing series for more tips & tricks!

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